GIPS, LLC proudly partners with one of the leading firms in media training--LiveWire Strategic Communications.

Media training is designed to help spokespeople communicate ideas and desired messages in a concise, effective manner to build a strong, credible image. But we don’t create cookie-cutter speakers. Training is custom-designed to help you develop a personal style that identifies you as a leader. You receive personal attention from professional journalists to enhance the impact and value of critique and feedback.

Training is customized to focus on your particular goals, issues, strengths, and experience.


Training Includes:

Helping you craft unique and newsworthy messages

Listening and bridging techniques

Channeling nervous energy and controlling anxiety

Taking charge of interviews and winning over audiences

Handling difficult questions or controversial subjects


Sample client list:

  • Georgetown University’s McDonough School of Business

  • Iridium

  • FINRA

  • Chevy Chase Trust

  • Ballston (Virginia) Business Improvement District

  • SOCAP International

  • American Indian Higher Education Consortium

  • The Washington Blade

  • Red 6

  • Excelsior College

  • Council for Higher Education Accreditation

I have conducted nearly 100 media training sessions with Michael Gips over the last nine years and he is truly a consummate professional. Harvard educated, Michael brings credibility and intellect to every training session. I trust him completely and my clients adore him.
— Chryssa Zizos, Founder and Partner, LiveWire Media Relations, Arlington, VA, USA
Michael brings an incredible array of skills to the table as a writer, editor, journalist, communications professional, manager...you name it. His easy understanding of complex subject matter makes him a formidable trainer and an accomplished and never-boring writer. I’ve never met someone he’s consulted for who hasn’t been utterly impressed with his abilities, intelligence, diligence, and overall nice-guy nature.
— Peter Piazza, CPP Senior Regional Loss Prevention Manager Amazon Denver, CO USA